How It All Started

Fashion has always been woven into the fabric of my life—literally and figuratively. I studied Fashion Design in college, unknowingly walking the same path my mother once did, as she worked in a sewing factory while I was growing up. Her hands created, and so did mine.

In high school, I started making handbags to earn a little extra money—not realizing that small hustle would eventually bring me full circle. Years after college, I found myself drawn back to that same passion. I took handbag-making classes in Savannah, GA, and soon after, began creating again with a new sense of purpose.

I spent over a year working on a sample bag for a collection I believed would be my big step forward. But in 2022, my world changed—my mother passed away unexpectedly from heart disease. In the midst of that heartbreak, my vision shifted. I knew then that I had to dedicate my work to the person who had believed in me the most from the very beginning.

The Joanne Collection was born from love, grief, and legacy. It’s more than just handbags—it’s a tribute to my mother, Joanne, my number one fan. This is just the beginning of a dream I’ve carried in my heart for years, and I move forward with her spirit guiding every stitch.

I don’t know who needs to read this—but just keep going. Your beginning might not look like much now, but one day, it’ll mean everything. Trust me, it’s worth it.

With Love,